An opportunity for brands to be Phone Number Database relevant and get attention is by mainly sharing what's happening live on Twitter. According to Susanne Stolwijk it doesn't even have to be branded content or Phone Number Database very exciting content. An example is Nike's Breaking2, the attempt to run a marathon in under 2 hours. This marathon was broadcast live on Twitter. Unfortunately, Kenyan Eliud Kipchoge was a Phone Number Database few seconds too slow to break this record, but the live broadcast attracted many viewers. Influence is more important than branding Vice's Mark Adams agrees that unbranding plays a bigger role in the battle for attention.
Influence is much more Phone Number Database important than branding. Companies make too much nonsense content that people don't want at all. They try to participate on social media, but too often focus on their own product, which Phone Number Database means they completely miss the point. Above all, add value for the public. Put your audience first, what do they find interesting? Companies make too much nonsense content that Phone Number Database people don't want at all. Most brands, just like small children, all run after the ball.
They run after the media that is Phone Number Database popular at the time. Today they are chasing Snapchat and tomorrow Instagram Stories. Brands should focus less on their own products or media and more on real stories that add value to their audience and inspire trust. That is strategic storytelling. Especially telling the Phone Number Database passions, the 'why' is important. Attention is scarce. But gaining trust is an even bigger challenge for companies and brands. Trust is the single most important thing that companies and brands should focus on. The era of big data Major tech platforms have more and more data from.