And yet, according to the same report, if your content page doesn't load within three seconds, about 53% of potential visitors to your site will bounce. The difference between a five-second load time and the 19-second average can be dramatic. DoubleClick compared the performance of average sites to those of super-fast sites and found that leaders earn up to twice the ad revenue, enjoy 70% longer average sessions, and have 35% lower bounce rates. Why Speed Thrills When your content loads slowly, visitors lose patience and move on to another site.
This results in high bounce rates and missed opportunities to interact with visitors – before they've even been exposed to your hair masking service content or even viewed the products they would otherwise have purchased from you. The Complete Guide to Accelerating Your Content Faster loading is better UX. It's so simple. As our internet connections get faster, especially on mobile, we expect speed in everything we do. Our devices are faster and smarter, and we expect the sites we visit to be available instantly. Fast site load times are therefore increasingly essential to providing a good user experience, which, in turn, is an essential prerequisite for a visitor to stay engaged.
Advertising Continue reading below This was true even when people used computers instead of smartphones to access the web. Data compiled by Forrester on behalf of Akamai in 2009 found that a third of cart abandoners did so out of dissatisfaction with website performance, while 23% of disgruntled shoppers specifically cited slow loading times. More than half of online shoppers said that fast page loads were important to their site's loyalty. Advertising Continue reading below Data from Chartbeat indicates that more than half of us spend 15 seconds or less looking at the average web page.