So be aware of the new extensions available. Whenever a new mover arrives, the advantage of an early mover is important. 13. Promote new content Use SEO data to create new pandemic-related content. Use paid search to capture early traffic and fill critical gaps. Information queries tend to have lower cost-per-click (CPC) and are a great way to build trust with your audience. 14.
Keep inventory levels up to ghost mannequin effect service date Google's local advertising offers the opportunity to sync your store and e-commerce inventory with your search. Consumers can search for and scroll through in-stock items to make quick purchases. In fact, the number of "in stock" searches increased by more than 70% from the week of March 28th to April 4th. Focusing on products that are known to be available for sale today has a competitive advantage. 15. Make the most of automation Manual bidding on PPCs is great for control, but inflexible when faced with volatile demand. advertisement
Continue reading below With automated rules and artificial intelligence-driven smart bidding, there is no doubt that it will be a period of instability. Automation also helps close the gap between SEO and PPC strategies through real-time market insights. SEO and other channel tips 16. Update security protocol Consumers have shown that they are open to trying out new brands during the pandemic. However, it is also sensitive to potential threats to personal data. As e-commerce traffic increases, hackers are inevitably attracted to retail websites. Update plugin and security details to reassure your customers that they can shop safely with you.